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My Journey From CTO to CIO to COO

Each title taught me the same lesson from a different angle: technology is never just technology.

By Sajed Khan/Feb 20, 2025/3 min read

The path from CTO to CIO to COO changed how I see almost everything about this work. Each role looked like a promotion from the outside. From the inside, each one was a different lesson in the same truth. Technology is never just technology. It touches operations, people, budgets, vendors, compliance, customer experience, and trust, and the higher you go, the harder it is to pretend otherwise.

As a CTO, you learn to build

The CTO seat is where you fall in love with what is possible. You think in architecture, in platforms, in what the team can create if you give them the right foundation. It is a builder's job, and I loved it. The risk of the seat is that you can mistake a great system for a great outcome. A beautifully engineered platform that solves a problem nobody had is still a failure. The CTO who never leaves the technology stays a brilliant specialist forever.

As a CIO, you learn to choose

The CIO seat is quieter and heavier. Now you are not just building. You are choosing what not to build, which fires to let burn, and how to keep a sprawling estate of old and new systems running while the business demands more from all of it. The CIO job taught me portfolio thinking. You cannot say yes to everything, so the real skill becomes saying no in a way that the business understands and respects. It is less about the newest technology and more about the wisest allocation of finite attention and money.

A CTO asks what we can build. A CIO asks what we should run. A COO asks whether any of it actually moved the business.

As a COO, you learn that technology was always the easy part

The COO seat removed the last of my illusions. From there, technology is one input among many, and frequently not the hardest one. People, process, supply, cost, regulation, and customer reality all sit on the same desk. I watched problems I would have once solved with a system turn out to be problems of incentives or communication that no platform could fix. Operations is where you learn that the org chart and the workflow are usually fighting, and the workflow usually wins.

What carried across all three

The thread through every seat was the same. The leaders who succeed are the ones who can connect decisions across boundaries instead of optimizing one corner. A great CTO who cannot speak finance hits a ceiling. A great CIO who cannot speak operations hits a ceiling. The work keeps rewarding people who can hold the whole system in their head and still make a clear call.

If I had to compress the journey into one sentence, it would be this. I started out trying to master technology, and I ended up trying to master the conversation between technology and everything else. That conversation is the actual job. I wrote more about where it is heading in the future of technology leadership.